1. Who we are
This Privacy Policy explains how Deity Performance Marketing Pty Ltd, trading as Lavender House Studios ("we", "us"), handles personal information when you play Astral Lover, visit our website or contact us. We are based in Victoria, Australia.
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where they apply to you, we also comply with the EU and UK General Data Protection Regulation and the data protection laws of the countries where the Game is available. For GDPR purposes, we are the data controller.
2. What we collect
| Category | What it includes | Where it comes from |
|---|---|---|
| Account | Player ID, device identifier (such as Apple's IDFV or Android ID), Apple or Google sign-in ID and email if you link your account, display name | You and your device |
| Gameplay | Story progress, choices, unlocked chapters and characters, gem balance, tarot pulls and results, collections, settings | The Game |
| Purchases | Transaction and receipt IDs, item bought, price, currency, date, subscription status. Never card details | The App Store |
| Device and technical | Device model, operating system, app version, language, approximate region, IP address, crash and performance logs | Your device |
| Usage analytics | Screens viewed, features used, session start, end and length, tutorial steps, timestamps of calls to our server | The Game and our server |
| Advertising and attribution | Install source and campaign. Advertising ID (IDFA or GAID) only if you allow tracking | Your device and our advertising partners |
| Support | Emails and feedback you send us, survey answers | You |
| Age | Confirmation that you are 18 or over | You |
About your story choices. Romance choices in the Game are gameplay, not information about you. We do not ask about your sexual orientation, relationship status or health, and we do not use your in-game choices to draw conclusions about you as a person.
3. How we use it
| Purpose | Information used | Legal basis (EU/UK) |
|---|---|---|
| Run the Game and save and restore your progress | Account, gameplay, device | Performing our contract with you |
| Process and validate purchases, gems and Premium, and restore them | Account, purchases | Performing our contract with you |
| Prevent fraud, cheating and refund abuse, and keep the Game secure | Account, purchases, gameplay, device, IP address | Our legitimate interests |
| Fix bugs, balance the economy and improve stories and features | Usage analytics, gameplay, device | Our legitimate interests |
| Answer support requests | Support, account, purchases | Performing our contract; our legitimate interests |
| Measure our advertising campaigns | Advertising and attribution | Your consent |
| Send push notifications | Device push token | Your consent |
| Meet legal, tax and accounting obligations | Purchases, support | Legal obligation |
We do not sell your personal information, and we do not use it to show you third-party ads inside the Game.
4. Automated decisions
Some decisions in the Game are made by our software. The ones that use personal information are:
- Purchase validation (made solely by software). Our server checks each App Store receipt and decides whether to credit gems or Premium to your account. It uses your account ID, purchase records and device identifier.
- Fraud and cheat detection (software assists a person). Our systems flag unusual purchases, refund patterns and server calls. A team member reviews flags before any account is suspended. This uses your account, purchase, gameplay, device and IP address records.
- Tarot pull results (made solely by software). A random number generator picks each reward, using the odds shown on the Odds screen. The only personal information used is which characters you have unlocked and your focus character.
If you think an automated decision about your account is wrong, contact us at hello@lavender-house.studio and a person will review it.
5. Who we share it with
We share personal information only with service providers who help us run the Game, and only as much as they need.
| Provider | What they do for us | Where data is processed |
|---|---|---|
| Apple and Google | App distribution, payments, sign-in, push notifications | United States and worldwide |
We may also share information with professional advisers, with authorities when the law requires it, to protect people's safety or our legal rights, or with a buyer if our business or the Game is sold. A buyer would have to protect your information as this policy describes.
6. Information sent overseas
Because our providers operate globally, your information may be stored or processed outside Australia. We take reasonable steps to make sure overseas recipients protect it, including contractual terms. For transfers out of the EU or UK, we rely on approved safeguards such as Standard Contractual Clauses.
7. How long we keep it
- Account and gameplay data: while your account is active. We delete it within 30 days of you deleting your account.
- Purchase records: for as long as tax and accounting laws require, generally five years in Australia.
- Analytics logs: 24 months, then deleted or kept only in de-identified, aggregate form.
- Support messages: 24 months after your request is resolved.
- Inactive accounts: we may delete accounts unused for X years, after giving notice
8. How we protect it
We encrypt data in transit, restrict access to people who need it, validate purchases on our server rather than trusting the device, and keep backups secure. If a data breach is likely to cause you serious harm, we will notify you and the relevant regulator as the law requires.
9. Your choices and rights
Everyone can:
- ask for a copy of the personal information we hold about you
- ask us to correct it
- delete your account in the Game or by email
- turn off push notifications and tracking in your device settings, and reset your advertising ID.
If you are in the EU or UK, you can also ask us to restrict or stop processing, object to processing based on legitimate interests, receive your data in a portable format, withdraw consent at any time, and complain to your local data protection authority.
If you are in a Southeast Asian country with a data protection law, you have the rights that law gives you, such as access, correction and withdrawing consent.
To make a request, email hello@lavender-house.studio with your Player ID. We may need to confirm your identity, and we aim to respond within 30 days. We do not charge for requests.
10. Age limit
Astral Lover is for adults only. We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it and close the account. If you think a minor is using the Game, please tell us at hello@lavender-house.studio.
11. Our website
Our website, lavender-house.studio, does not use cookies, analytics or advertising trackers. It loads fonts from Google Fonts, so Google receives your IP address and browser details when a page loads. Our hosting provider may keep standard server logs. If you email us from the website, we use your email address only to reply.
12. Changes to this policy
We will update this policy when our practices change. If a change is significant, we will tell you in the Game before it takes effect. The date at the top shows the latest version.
13. Contact and complaints
Privacy questions and requests: hello@lavender-house.studio
Lavender House Studios (Deity Performance Marketing Pty Ltd, ABN: 78 607 883 705), Victoria, Australia
If you are unhappy with how we handled your information, please contact us first. We will respond within 30 days. If you are still not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au, or to the data protection authority where you live.